The Indiana University Foundation (IUF) and the Indiana University Alumni Association (IUAA) have long histories of delivering online engagement and donation management for alumni and friends of the university. The organizations began collaborating on developing sites with similar functions. Despite the collaboration, the audience still had to navigate multiple sites.

The IUF mobilized advancement teams at IUF and IUAA to rebuild online giving using Salesforce Commerce Cloud (in partnership with implementation partner Cloud for Good). I led IUAA’s marketing team and seized the opportunity to bring other sites into MyIU.org and give everything a coordinated look and feel.

Objective

The visual design challenge was to bring cohesion to the presentation layer, which was created using four different systems, including the university’s web content management system, Salesforce Commerce Cloud, WordPress, Encompass (iModules), and Cirrus Identity Management.

Approach

Using visual cues from Indiana University’s digital interface design system, my team designed several key screens, including section fronts, index pages, log-in screens, and other universal functionality that needed to coordinate across the site. The team then conducted rapid prototype tests with users to see if the implementation of the functionality made sense and whether users could navigate through the various systems. Final designs were based on user feedback and ignored organizational boundaries and assumptions.